When tasked with revamping the Paparizza menu, our goal was to capture the pizzeria's fun, vibrant personality while igniting customer anticipation. From the playful typography to the delectable food photography, every element of the menu design is infused with Paparizza's spirit of happiness and approachability, creating a truly Insta-worthy experience.

EXECUTION:
PACKAGING
IDENTITY

Redefining the Pizzeria Experience

When Paparizza came calling for a new identity, we knew this rebrand had to take saucy to a whole new level. A new brand story, fun visual identity revamp, and some truly Insta-worthy collaterals helped us make your favorite pizzas red carpet ready, inviting a new era of culinary stardom

Essential brand materials include business cards, packaging, menus, and in-store displays that maintain visual consistency while serving practical purposes. Each piece reinforces the brand's personality through consistent use of typography, color, and photographic style. Take-out boxes and delivery materials are designed to be both functional and photo-worthy, extending the dining experience beyond the restaurant walls

Print Collateral: The Full Package

The physical space reflects the brand's personality through strategic use of signage, wall graphics, and branded elements. Interior design elements incorporate the signature color palette and typography, creating an immersive branded experience. 

Lighting and furniture selections complement the overall theme while maintaining focus on the food. The space is designed to be both welcoming and camera-ready, encouraging social sharing while ensuring customer comfort.