Rooted in history, the brand finds its origin in an unexpected source: an ice-cream chain truck that once roamed the streets. This truck, known for its distinctive bell chime, became synonymous with summertime delights. The last Bungalow Bar truck was acquired by John Gotti as a cherished relic, immortalizing its legacy. From nomenclature to brand identity, we handled it effortlessly because we were clearly calling the shots around here!

Execution:
NOMENCLATURE
BRAND IDENTITY SYSTEM

ITALIAN INSPIRED NEAT TRICK

Back in the day, 'Bungalow Bar' was the talk of the town in New York City streets during the 80s.

Our creative team embarked on the challenge of encapsulating the brand's playful essence, drawing inspiration from its Italian influences to work toward creating a memorable speakeasy bar. This led to the development of a refined identity that seamlessly fuses sophistication with a hint of mischievousness.

BACK WITH A BANG

We cranked up the creativity to blend a dash of elegance with some extra fun. Our glamorous identity contains a popsicle-shaped icon, but with a dollop of panache. At the heart of it, there's a champagne flute that's graced with a star that sits atop the glass. The result? An upgraded classic that's as cool as ice and as sly as a fox, all while keeping its Italian fling alive and kicking.

The use of cheeky copy, symmetrical design lines, elongated representation of an ice cream truck into a bar and an engaging type adds an intriguing layer to the brand's identity, elevating it beyond the ordinary.