From nomenclature to packaging design, we focused on providing Mr. Makhana with a distinct yet commercial brand identity. With the logo inspired by a mustache lending the brand a human quality and cheeky hand-drawn illustration expressive of the process of sourcing the product, we brought about a change in healthy snacking with the deliciously flavored foxnuts.

Execution:
PACKAGING

The masterful combination of minimalism and vibrancy

With a minimalistic white background and popping colors, the packaging of Mr. Makhana stands out on the shelves. Each flavor is synonymous with its corresponding color palette, ensuring a visually enticing experience for the consumers. For instance, the butter tomato flavor boasts a striking red, while the lime and chili flavor bursts with a vibrant green.

These captivating colors not only add vibrancy to the packaging but also create a strong visual association with the delicious flavors inside building a strong brand identity.

Simple & Refreshing

The packaging of Mr. Makhana goes beyond its aesthetic appeal. The simplicity of the typeface used for the brand name and product description enhances its captivating charm.

The selection of a simple and refreshing typeface for the packaging design contributes to a strong brand identity, conveying elegance further enhancing brand recognition in the competitive healthy snacking market.