We worked towards building Uncle Jack's brand identity and designing packaging. Focused on creating recipes from America’s heart, Uncle Jacks, an American eatery has turned into an all-out sensation in less than half a decade. With their brand aiming to create a relaxed dining experience by offering delicious American food, we extended this approach to our packaging design by incorporating pastel colors that evoke feelings of comfort and satisfaction with hearty meals.

Execution:
BRAND IDENTITY SYSTEM
BRAND STRATEGY

Pastel Palette, Hearty Feasts

The combination of soft pastels colors and endearing illustrations bring a playful element to the collaterals, elevating the overall visual appeal.

Uncle Jack's aspired to create a global community, uniting individuals from all corners of the world in an unforgettable experiential journey. Thus, the collaterals’ designs further serves as a powerful asset in communicating Uncle Jack's unique offerings and creating a lasting impression on customers.

Curating a Memorable Brand Image

Uncle Jack's brand language exudes a captivating charm, where the chosen typography seamlessly harmonizes with the colors and endearing illustrations. The typefaces used were carefully selected to reflect the brand's personality and create a cohesive visual experience.

Uncle Jack's brand image features an iconic uncle figure, characterized by a distinguished beard and hat. This figure, seemingly looking over his shoulder with a sense of pride, invites customers to explore the culinary delights that await them.