Al Zain is a Fully-Automated Middle East based Poultry Farm with the latest hi-tech European Equipment and Machinery. We created their brand identity system while balancing the nuances of the culture.

Execution:
BRANDING
VISUAL IDENTITY

SYMBOLISM AND VERSATILITY

We believe that a truly remarkable logo should transcend the ordinary and leave a lasting impression. Leveraging the art of negative space, we ingeniously employed quarter circles to form the silhouette of a chicken, aligning seamlessly with the core ethos of the Al Zain. The logo is further encompassed into a semi-circular stamp which creates memorabilia for the engaging target audience.

The dynamic and evolving nature of Al Zain's product range, spanning from succulent chicken leg pieces to delectable chicken sausages, perfectly complements the versatility of our smart logo. The presence of quarter circles communicates flexibility while ensuring the brand remains deeply memorable. The packaging also consists of dotted lines overlapping one another, depicting the cuts made on the meat itself, before cooking it.

THE FLAVOURFUL VISUAL RECIPE

In our pursuit of a visual identity that embodies both the chill of frozen foods and the richness of meat, we chose a striking combination of deep blue and pink. These hues resonate with the core of our offerings and create a consistent visual language. This captivating color scheme flows seamlessly across all our brand collaterals, from business cards to letterheads.

Every element of the brand is meticulously designed, right down to the typography. The typeface we've carefully curated features sharp, knife-like edges, mirroring the precision and sharpness at the heart of Al Zains brand ethos. Additionally, we've incorporated an Urdu typeface onto the packaging and other brand collaterals, fostering a sense of resonance with our Middle Eastern audience.