In a world seeking healthier alternatives, Zerovia emerges as a 100% organic, zero-calorie sugar substitute derived from the natural stevia plant. Our challenge was to create a brand identity that would communicate purity and health benefits at first glance.

Execution:
Packaging
Identity

Design Philosophy

With consumers needing to grasp essential information visually rather than textually, our approach focused on creating a clear visual hierarchy. The logo design emphasizes "zero" while maintaining organic elegance, reflecting the product's natural origins and zero-calorie promise.

Clean, uncluttered packaging design leads with visual elements that communicate key benefits instantly. Carefully crafted symbols, patterns, and typography break away from traditional sweetener packaging conventions while ensuring crucial information remains easily accessible.

Brand Evolution

The complete brand system, from stationery to brand guides, challenges the mundane approaches typically seen in the category. Each touchpoint reinforces Zerovia's commitment to natural, healthy sweetness through elevated design elements.