Shiksha's rebranding challenge was to transform an educational platform into a contemporary, user-friendly guide for students exploring undergraduate and postgraduate opportunities both in India and abroad.

Execution:
IDENTITY
DESIGN

Design Philosophy

Embracing Bauhaus principles of "less is more," we created a minimal yet powerful identity. The logo unit cleverly combines a graduation hat with a pen, creating an instant connection to education while maintaining modern simplicity.

The bright, friendly blue palette maintains education's traditional trustworthiness while appealing to younger audiences. This careful color selection bridges generation gaps while building confidence in the platform.
 

Digital Experience

The UI/UX design introduces generous white space and clear categorization, making complex educational choices feel manageable. 

Each screen reflects the Bauhaus influence - rational, functional, and aesthetically pleasing, ensuring information remains accessible and engaging.

Educational Evolution

The Color of Trust

The final product stands as a testament to simplified complexity - making education choices clearer through thoughtful design that serves both function and form, true to the Bauhaus principle that still resonates today.