As PVR opened its doors at the turn of the millennium, and over the last two decades it created an indelible mark on the community around it, we gave a tribute to it and created a concept brand identity for the same with our re-imagination of what its visual identity would look like.V

EXECUTION:
CONCEPTUAL PROJECT
REBRANDING

GOLDEN TICKETS AND TYPE

From stamps to signage, the design approach was consistent across all aspects of Priya's brand. The iconic Priya logo featured sleek, clean typography, on a cinema screen evoking a sense of nostalgia and classic charm. To add a touch of cinematic magic, dimensional lines were introduced, creating a subtle 3D effect that resembled the glow of illuminated lights.

By incorporating a textured, gold-foiled movie ticket and an invitation to the screening of “Memoirs of a Geisha” at Basant Lok, one of Delhi's most beloved markets in the 80s and 90s, we extended our design vision to encompass popcorn buckets, Pepsi glasses, and a conceptual website. In essence, we didn't just bring back the glitter and glamor for Priya Village Roadshow; they crafted an entire cinematic journey steeped in nostalgia, transforming the way we experience movies, just as it was in the good old days