As the name suggests, Hari Leaf embodies everything green, placing a strong emphasis on delivering the finest and most natural blend of ingredients for a smoking experience that is both positive and organic. We crafted the brand identity and packaging for Hari Leaf, bringing their green vision to life.

Execution:
BRAND IDENTITY SYSTEM
PACKAGING

BONDING OVER HERBALS

The packaging design showcases elegant pastel-colored packs, each containing 20 herbal cigarettes. The brand name is prominently written in green, adding a striking contrast that ensures legibility as well as emphasizing the herbal ethos of the brand.

Every pack features a distinct pastel hue, aligning with the unique flavors and purposes of the cigarettes. From options crafted for her, relaxation, aiding in nicotine cessation, to promoting a good night's sleep, Hari Leaf offers a tailored herbal smoking experience for various preferences and needs.

SERENE AND SYMMETRICAL

The design language consistently reinforces the core principles of the brand's logo. It features clean, symmetrical lines that elegantly form the initials "HL." Accompanied by delicate leaf illustrations on either side, the logo captures the essence of nature and sophistication.

The copy on the collaterals maintains a consistent and charming tone that is straightforward yet playful and ensures a strong appeal to the intended customer base.