Yari, a conceptual project amalgamates celebration, friends, and family with cultural flavors and a sophisticated design. The hand holding the beer glass embraces diversity, while the minimalistic presentation highlights the beer's unique ingredients.

Execution:
BRAND IDENTITY SYSTEM
PACKAGING
 

BREWING THE BOND OF FRIENDSHIP

Yari is shown with a simple yet modern design that catches the eye, featuring vibrant colors in perfect harmony with the diverse range of ingredients used. Whether it's mangoes, Naga chili, or rice, symbolizing regions such as UP, North East India, and Rajasthan respectively, each element is presented in a minimalistic yet classy manner.

The hand gripping the beer glass depicts a range of skin tones, adorned with distinct accessories that change with every beer variant. The beer's color, be it a lager or a wheat beer, is also differentiated, with the showcased ingredient gracefully being added to the glass.

CHOOSING THE RIGHT FLAVORS

Brewed with an unforgettable brand identity, the Yari typeface incorporates a letter "Y" that resembles the Hindi "य," leaving an instant impression on buyers.

With an uncluttered approach, Yari stands out as an unusually yet exceptionally designed beer.