The Janak is more than just a mall in Janakpuri – it's a lifestyle destination that brings together premium retail, entertainment, and dining under one expansive roof. Our strategic branding approach was crafted to echo the space's bold vision and establish The Janak as a trendsetting icon in New Delhi.

Execution:
IDENTITY

Strategic Brand Foundation

From inception, we developed a brand architecture that aligns with The Janak’s upscale positioning. This included comprehensive strategy and naming that evoke its legacy while capturing the essence of an elevated lifestyle destination. The visual identity – from logo to brand language – was created to reflect the timeless appeal of The Janak.

Our design system extends through uniform designs, mall signage, coding systems, and backdrop visuals, each element working in harmony to create a consistent and immersive brand experience across the space.

Environmental Graphics

Every interior visual element, from the Cineplex to the food court, was designed to enhance The Janak’s sophisticated ambiance. We integrated cohesive environmental graphics that seamlessly connect and distinguish each space, adding layers to the overall customer journey.

With thoughtfully crafted launch materials and multiple touchpoints, we helped debut The Janak as a premier destination in one of Delhi's most renowned areas. The result is a dynamic retail space that resonates with visitors and stands as a modern icon in New Delhi.