Vista Square stands as an exceptional real estate endeavor by V3S, dedicated to creating an extraordinary mall experience. Our creative team meticulously crafted the nomenclature, conceptual framework, and distinctive visual identity that embody the essence of this brand.

Execution:
VISUAL IDENTITY
PACKAGING

SQUARED AWAY

The name Vista Square takes its inspiration from the idea that “Vista” represents the wide-ranging and captivating views inside the mall, while “Square” signifies the mall's organized and inviting layout, resembling a square shape.

Together, these words symbolize a mall that offers both breathtaking views and a well-structured, inviting design. In accordance with the name, we created the visual identity and collaterals for Vista Square.

STEEPED IN BALANCE & BLUES

The logo unit was thoughtfully crafted with a focus on incorporating the initials of the brand name, resulting in the inclusion of a distinctive ‘V.’ Along with this ‘V’ is a partial square or cube element that resembles the front end of the mall. This amalgamation of design concepts reinforces the project's identity, purpose, and creates a visual connection between the brand and its physical presence.

A shade of blue has been meticulously chosen as part of our color palette to define the brand collaterals. This blue reflects the captivating essence of the mall, inviting visitors to immerse themselves in a world of shopping, entertainment, and relaxation, all while evoking a sense of calm and intrigue.