Pace is a fitness based sub-brand under Lakhani Shoes that aims to provide their audience with a youthful concept of fast-paced and energetic aspiration in their own lives, giving their range of products its rightful purpose and meaning. We reconstructed the brand's logo with the aim to depict a positive attitude towards achieving one's fitness goals.

Execution:
LOGO DESIGN
BRAND IDENTITY

SPORTY AND RICH

To create an aspirational brand image, the logo was meticulously crafted with a focus on conveying a sense of prestige and sophistication. We aimed to capture the brand's desired communication style through our design. After exploring various design directions, including animal-based logos, we ultimately created a logo that not only aligns with the brand's name but also resonates with the high-energy pace of modern life.

The chosen typeface in the logo was selected to mirror the dynamic stance of an athlete just before the starting gun goes off. The letter “P” was intentionally tilted to the right, mirroring this athletic posture and creating a harmonious fusion of the brand name and its visual identity.

FIND YOUR OWN PACE

To boost the vibrant aspect, we incorporated a striking, bold yellow color palette, skillfully balanced with black and white, taking into account its uniqueness among other sport brands.

This combination not only infuses the design with a burst of liveliness but also introduces a depth and character to the overall visual identity. The brand collaterals were created using the same elements establishing a sense of memorability and consistency.