Located in Rajouri, Epicah isn't just another shopping destination - it's a revolutionary space where retail meets recreation, designed specifically for Generation Z and young urban dwellers.
 

Execution:
Identity

Beyond Shopping

Our design approach focused on creating an identity that communicates more than retail - it promises experiences. From the football court to the bowling alley, every element of the brand identity speaks to youth culture and social connection.

The identity is intrinsically millennial-driven and high in intensity. We chose bold typography that embraces simplicity - a key trend in capturing young audiences across online platforms. The repetition in the brand name strengthens youth-centric recall, while the tagline builds community spirit by encouraging bold action.

Experience Design

The visual system combines electric colours and high-energy elements that resonate with the target audience. Environmental graphics and wayfinding seamlessly blend shopping directions with entertainment zones, creating an integrated experience design that's both catchy and functional.

The final brand identity positions Epicah as more than a mall - it's a lifestyle destination where shopping is just one part of a larger social experience, designed to attract and retain young audiences through word-of-mouth and shared experiences.