Paying homage to 30 years in the fashion industry, Kapsons has undergone a brand transformation that reflects its unwavering commitment to bringing the latest fashion trends to Indian shoppers.

Kapsons is a multi-city fashion curator that has brought a significant number of global brands together. We took their brand logo, language and conceptualized it to provide them an identity which aimed to stand apart from their competitors.

Challenges: Without a doubt our primary challenge was to provide Kapsons with an identity which is bold, heroic and able to exude a memorable magnificence utilizing elements which symbolized the brand and enhanced their value.

Solutions: We provided Kapsons with a brand identity that truly establishes itself as distinguished. The primary logo, featuring a modern take on a vintage shield with a character-laden crest, exudes grandeur. The letter "K" in the center boldly showcases the brand's strength, while the dotted lines pay homage to the stitch patterns commonly found in clothing being graceful simultaneously. The three stars symbolize Kapsons' three successful decades in the industry.

To honor the classic feel of the brand's pecan gold color scheme, we incorporated an illuminated gradient in the design, representing the brand's endurance over time. Placing the name below the logo and adding a tagline helped to convey a sense of professionalism and value that is consistent across all primary brand applications.

The classic combination of gold on black celebrates the brand's royalty and conveys a sense of uniformity. With keeping the tone simple, direct and confident we have successfully created a brand identity and visual language for Kapsons that resonates luxury and matches the high touch feel of this quaint, family owned empire.

Project Impact: Our unwavering commitment to displaying the logo consistently on storefronts, websites, and collateral has contributed to enhancing Kapsons' brand identity. The group is successfully running 17 Kapsons stores and 6 Kapkids stores nationwide.