EATREE

Eatree is a unique food court located in the V3S mall, designed to provide a modern dining experience with a strong sense of familial connection.

Our mission was to create a welcoming environment where patrons can enjoy delicious food, exceptional hygiene standards, and a minimalist yet contemporary ambiance. From nomenclature to brand identity, strategy, and packaging, we aimed to foster a genuine sense of belonging for anyone visiting Eatree.

Challenges: One of our primary challenges was to establish an identity in symphony with the concept of Eatree as a visually appealing and sophisticated destination, while still offering economically viable meal options.

Solutions: To develop a brand identity and concept that resonated with our target audience, we embarked on a journey starting with the selection of an apt name. The name "Eatree" was carefully crafted by combining the words "eat" and "tree," symbolizing our vision of creating a warm and welcoming environment with a strong sense of family.

The concept of a family tree, which represents interconnectedness and shared experiences, served as inspiration for the brand. By incorporating the elements of "eat" and "tree" into our name, we aimed to convey a sense of togetherness and familiarity, inviting customers to enjoy their meals in a space that feels like an extension of their own family. We sought to create a unique identity that would distinguish us from other food courts.

Building upon the name, we decided to incorporate a literal tree at the heart of the food court, symbolizing the concept of a "family tree." This juxtaposition of minimalism and extravagance allowed us to craft collaterals that complemented the overall ambiance.

By using shades of green and cream, we achieved a visually appealing and soothing aesthetic, further enhancing our minimalist approach while maintaining an air of sophistication. Consistency was key throughout the project, extending to the language used in our communication materials.

We strived to establish a genuine connection with the customers, ensuring that every aspect of Eatree exuded a sense of belonging and familiarity. Our approach was akin to a cherished home project rather than simply a food court, as we wholeheartedly immersed ourselves in its creation.