Along with the brand strategy and identity, we designed the brand's packaging and collaterals for House of Veda. Rooted in a health-conscious ethos, House of Veda is devoted to providing wellness products that embody organic principles, ultimately enhancing the quality of their customers' lives.
Visual Identity
Packaging Design
FMCG
Holistic Designs & Well Being
From the choice of treatment for packaging to the color palette, each aspect was carefully curated to resonate with the brand's health-focused narrative. Inspired by the five elements of nature, our logo design incorporated the brands focus on unraveling all five senses through its 100% certified natural ingredients.
The simple design of the tea fields, calming colors, and touch of gold instill calmness and luxury respectively, brought forth by the products and enhance the brand's authentic, natural, and traditional processes for creating their products.
Capturing All Five Senses
Each design is adorned with minimalistic illustrations, meticulously curated to focus on unraveling all five senses. The illustration of the serene tea fields evokes a sense of tranquil beauty. A touch of gold, thoughtfully incorporated within the packaging, introduced an element of luxury.
Every illustration is hand-drawn, and is in tandem with the calming colors carefully picked out, to create a holistic sensory experience. The soothing blue conveys a sense of serenity. The light green trees echo the freshness of the air. The addition of a yellow, akin to the gentle touch of sunlight, symbolizes warmth and growth. Together, these colors crafted a visual symphony that resonated with the brand's emphasis on holistic well-being.
