Visual Identity

Packaging Design

Spatial Design

Daraaz

Daraaz

Daraaz

Nestled in the heart of Chandigarh, :Raaz stands at the intersection of timeless elegance and contemporary . Inspired by the allure of speakeasies and infused with modern luxury, :Raaz is not just a bar or a retail spaceits a sanctuary for those who appreciate the finer things in life.


:Raaz offers more than just products; it curates experiences. It is designed for the discerning individual who values quality, sophistication, and exclusivity. As an elite club, Prides itself on providing a haven where like-minded individuals can connect over shared passions for premium drinks, high-end design, and unparalleled service.

Industry

Industry

Retail

2024

2024

The Duality of Desire

We crafted a brand voice that whispers rather than shouts, positioning Daraaz as Chandigarh's best-kept secret. The visual language plays with revelation and concealmenta nod to the speakeasy tradition while reflecting the premium collectibles carefully displayed in daylight hours.

Our strategy embraced contrasts: light and shadow, visible and hidden, exclusive yet welcoming. The resulting identity invites discovery while preserving the thrill of belonging to something extraordinary.

Curating Community, not just collections

Beyond aesthetic considerations, we developed touch points that transform transactions into relationships. Event frameworks that connect connoisseurs over shared passions. Environmental design elements that subtly shift from day to night, maintaining the space's character while serving distinct purposes.