When we crafted our in-house conceptual project Moonshine Marine, we set out to honor retired veterans and their profound connection to maritime legacy through thoughtful, deliberate design. Our challenge was creating a bottle that would embody military heritage while delivering a sophisticated drinking experience worthy of those who served.
Visual Identity
Packaging Design
3D + CGI
Liquor
Military Precision, Liquid Tribute
We developed a distinctive vessel inspired by military jerry cans, transformed through premium green glass and adorned with labels that pay homage to specific coastal postings—Khandepar's spiced white rum, Tardeo's blended malt whiskey, and Rajajinagar's single malt whiskey.
Each varietal features location-specific coloring drawn from maritime flag signals, creating an immediate visual language that communicates before the first pour. The bullet-shaped cork introduces a final authentic detail that reinforces the narrative without overplaying it.
By deliberately balancing rugged military aesthetics with refined finishing touches, we created a conceptual spirit that doesn't just contain liquid—it contains stories, serving as a bridge between maritime heritage and contemporary craftsmanship.
The result is a bottle that stands at attention on any shelf, commanding respect through design that honors eternal commitment with equal parts strength and sophistication.
