TORANI

Torani is a modern clothing brand that makes handcrafted luxury inspired by the myriad tales of Indian Mythology. The brand is a potpourri of all things nostalgic that bind you with a memory long forgotten.

EXECUTION:
BRAND IDENTITY SYSTEM
PACKAGING

Uniting Indian Mythology with luxurious lightweight fabrics, harnessing a designer clothing paradise.

The logo inspiration originated from the client's deep resonance with the interesting fables of Indian Mythology and its legendary characters. One such divine tale was about Airavata, the seven-trunked white elephant that flies the skies and showers rains with Lord Indra. The Neat Trick, a creative logo design company, turned the client’s vision and ideas into a design based on this inspiration.

To showcase their timeless designs, we elegantly designed packaging featuring intricately carved boxes infused with royal colors and adorned with the logo, embodying the brand's love for attention to detail.

Torani is a journey of perfection accentuating the timeless charm and exploring the diverse world of Indian textiles.

Our iconography and packaging, inspired by the rich tapestry of Indian mythology and artisanal craft, add a touch of timeless elegance while emphasizing the luxurious nature of every Torani creation. Each element – from rich colors and intricate patterns to delicate embroidery – has been carefully selected to evoke a sense of heritage and wonder.

From packaging to the online experience, the Torani brand experience creates a sense of wonder and reverence, delivering a tangible connection to India's rich mythological past. Every handcrafted silhouette is imbued with artistry and tradition, offering a wearable piece of history infused with modern sensibilities.