Kajaria Gres - The Neat Trick | Branding, Packaging, Web Design Studio in Delhi

Kajaria Gres

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Visual Identity | Packaging Design | Nomenclature

Building Materials

When Kajaria set out to give its ceramic stoneware collection a renewed sense of identity, we redefined Gres, a name that takes root from the French word for stoneware. What began as a single collection expanded into a universe of distinct offerings: Gres, Gres Tough, and Gres Art.
Each represents a different side of craftsmanship, from everyday elegance to engineered endurance and expressive design. Our challenge was to create a unified visual language that has a sense of belonging with the master brand while allowing each sub-brand its own character and clarity.

Designing Clarity and Character

We reimagined the Gres identity with a cleaner, more modern aesthetic built on simplicity and recall value. The deep Kajaria blue now meets a bold red accent, a sharp contrast that brings visual strength and memorability. Every detail, from the typography to the packaging layout, reflects precision and sophistication. For Gres Tough, the design speaks the language of strength & structured grids, slab-serif fonts, and a hierarchy that’s easy to navigate. The look is sturdy yet contemporary, mirroring the resilience and engineered performance of the tiles themselves.

Meanwhile, Gres Art embraces individuality. Its visual tone is modern, stylish, and expressive, blending elegance with creativity to mirror the freedom these tiles offer in defining personal spaces. Across touchpoints, the identity balances functionality with flair, creating cohesion without compromise.

A Cohesive Canvas

The rebrand unified three diverse product lines into one powerful ecosystem under the Gres name. From packaging design to spatial experiences like Gres Universe and Gres Studio, every element now reflects the same design philosophy, i.e. clean, confident, and contemporary. What emerged is more than just a visual uplift; it’s a brand system that gives Gres the clarity, confidence, and recognition it deserves, one that celebrates the artistry, strength, and sophistication that define Kajaria’s enduring legacy.