Rebranding
Tasked with revitalizing a beloved entertainment venue, we approached Funky Island's rebrand with equal parts nostalgia and innovation. The challenge was crafting an identity that would resonate with both the children at its core and the parents who fondly recall their own arcade adventures.
Our solution needed to capture the joyful chaos of play while maintaining the visual sophistication expected of contemporary entertainment spaces.
We developed a comprehensive rebrand that pulses with retro-futuristic energy, anchored by a gaming controller-inspired logo that serves as both invitation and promise.
The visual system employs breathing space and uncomplicated forms thats allows moments of vibrant playfulness to shine through with purpose.
Merchandise and collateral materials speak a consistent visual language—one that celebrates the controlled abandon of childhood while acknowledging the sophisticated design sensibilities of modern parents.
Typography bounces between structured and expressive, mirroring the balance between rules and freedom that defines good play. Through every touchpoint, we've created a brand experience that doesn't just invite excitement but manufactures it, transforming Funky Island from mere entertainment centre to cultural touchstone for a new generation of button-mashers and high-fivers.
