UCH Rewind
Services
Rebranding | Packaging | Spatial Design
F&B
Carrying a legacy forward, not rewriting it.
Since 1942, United Coffee House has been more than a café. It has been Delhi’s living room, where conversations flowed as easily as the coffee, and ornate interiors became stitched into the city’s cultural fabric.
The Brief &
The Idea
When we were asked to design United Coffee House Rewind, the brief was not reinvention but translation, bringing its old-world soul into a new era without losing its romance. We found our anchor in its most iconic detail, the carved wooden frames that had lined its walls for decades, and reimagined them as the brand’s visual spine, extending seamlessly across menus, packaging, tableware, and spatial elements.
Every Touchpoint
Retells the Story
Menus and collaterals draw from vintage newspapers, blending nostalgia with a sense of bold graphic clarity, while packaging and tableware reinterpret classic motifs with modern precision to make the past feel fresh. The spatial design brings together art, architecture, and storytelling so that every coaster, mural, and piece of cutlery carries continuity and character. The result is not a redesign but a rewind, an ode to days gone by and a revival of their timeless charm.
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