Visual Identity
Packaging Design
3D + CGI
Beyond Ordinary Spirits
Aziz isn't just crafting whiskey - they're bottling romance. We designed an identity that transcends typical masculine aesthetics, embracing a softer, more romantic narrative of forbidden love. With “Aziz” meaning “beloved” in Urdu, every element tells the story of two royal souls eternally entwined.
The design language speaks to both luxury and emotion - an emerald-hued bottle adorned with metallic braces, resembling a precious jewel under constraint.
At its heart, a playing card bound by four screws depicts the king with his sword and the queen with her rose, united by a vibrant red heart that symbolizes love defying all boundaries.
In today's saturated spirits market,
differentiation comes not just from taste but from storytelling. The packaging for Aziz delivers this narrative - centered approach - sophisticated enough for connoisseurs yet emotionally resonant for all.
The crown-shaped cap topped with a diamond and the enigmatic “38” code on the neck create an experience that transforms drinking into an intimate ritual.
